Experts in the industry are suggesting that female consumers may lead the way in this technology.
The Mobile World Congress revealed a number of important insights, including a number of speculations regarding mobile payments, including predictions about the trends that will soon lead the environment.
Some of the upcoming partnerships within the industry were also revealed at this industry gathering.
For instance, MasterCard revealed that they would be having a special segment on Morning Brew, in which they revealed some of the innovation that they unveiled at their booth. Similarly Helena Stone from ChipChick.com had a discussion about her beliefs regarding the mobile payments space and where it’s headed.
Among those predictions is that women may have a unique perspective with mobile payments.
What was forecasted before and during the event was that women will have a great deal of sway over the adoption of mobile payments. The behaviors of men and women are beginning to be more clearly identified in the smartphone and tablet usage environment, and it is being discovered that various techniques and tactics will need to cater to those differences in behaviors if they are going to be successful.
In that vein, it is believed that women will be among the primary influencers in the adoption of mobile payments. Therefore, this understanding could have an impact on the way that various players in that field will work to boost awareness and to market the use of the services. As it appears that it is much more challenging than had initially been anticipated to gain acceptance among consumers, it could be that those who wish to truly succeed in this ecosystem may begin to apply this type of knowledge to their efforts.
Until now, mobile payments – particularly those in-store and that are using newer technologies such as NFC – have been extremely slow to be picked up by consumers. Concerns over security, questions as to whether or not it is actually any more convenient than a traditional plastic credit card, and a lack of awareness have held strongly in the way of its growth. It may be up to the companies offering this type of transactions to take a different tack to get things moving at a faster pace with the use of predictions such as this one.
